The Diving Equipment Marketing Association's annual DEMA Show took place in Orlando, Florida in November 2009. More than 400 scuba diving equipment, travel destinations and certificiation agencies were on hand to support the DEMA organization.

Although the ranks were thinner than in the past, there was a spirit of excitement and optimism prevalent.

Xray-mag was there, taking PICTURES, shooting VIDEO and talking about the waterside, above and below the surface, on DEMA SHOW RADIO.